base2stay™ - The Concept

"...the creation of the innovative concept of affordable luxury..."

base2stay™ Kensington is the original luxury limited service hotel which means it offers a 4* hotel environment for its guests at an affordable price. 

Since opening in early 2006, the base2stay™ ethos - "the bill you pay at check-out is what you thought you'd pay when you checked in" - has appealed to design conscious, independent, value-oriented guests, looking for a hotel where they can stay within budget without having to compromise on style and comfort. 

There is no dark art to achieving transparent pricing in a hotel environment - by simply including VAT in the price and avoiding extras at every touch-point - base2stay™ guests are able to work out the exact cost of their trip to London in advance.  

The concept for base2stay™ is simple - by editing out many of the 'discretionary' and rarely used traditional hotel facilities such as restaurant, gym and bar - base2stay™ is able to keep its room rates low, whilst still offering high-spec rooms and suites.  Instead of these traditional facilities, the hotel is located in a busy stylish neighbourhood buzzing with a choice of bars, restaurants, gyms and boutiques for guests to visit.

In addition, all base2stay™ rooms and suites are equipped with mini-kitchens with microwave, sink, kettle and fridge, encouraging guests to bring in food from local grocery stores and delivery restaurants, without any hotel mark-up.  Each room also includes the 'base directory', offering an interactive on-screen local guide to services and facilities, allowing guests to avoid the usual expensive and limited room-service options.

Hotels are ultimately about rooms, so base2stay™ concentrates on what guests really want from a comfortable hotel room - air-conditioning, contemporary interior-design, high quality IT including flat screen TV's with free internet access, high speed VPN broadband, ample power points (with European 220v), convenient workspace and storage cleverly designed under beds, bathrooms with power showers, baths or wet rooms, mini-kitchen facilities,  daily maid service, and most importantly, a comfortable night's sleep.

Friendly and knowledgeable base2stay™ staff are available around the clock to advise and organise anything from hiring a UK mobile phone to recommending the latest show in the West End. 

base2stay's™ most valuable source of new bookings is word of mouth referrals, which pays testament to the success of its simple, cost-effective concept. 

Book a hotel room at base2stay Kensington